Recent events have clearly demonstrated that in order for the office to remain viable, we need to start thinking about it differently. The number of people not returning to the office underscores its potential shortcomings and that we need to bring the workplace into alignment with the rest of our tools and technology. Research reinforces that there’s an important need for…
Read MoreUnworking: The Reinvention of the Modern Office
Increasingly, the office is no longer a place or a process—it’s an experience. We must magnetize people to want to come back in, not mandate them. It will be vitally important to think in a customer-centric way about providing a great workplace experience for employees, who now have a choice of where to work in the hybrid era. This means increased consideration for how people feel about work, providing experiences that improve satisfaction and wellbeing, as well as build culture and purpose.
Read MoreHow To Design Hybrid Workspaces That Really Work in 2023
Consistency is essential for successful personal branding, and the same is true for your work environment. After all, your workspace is an extension of your brand. Whether you are working in the office or at home, or in a hybrid combination of both spaces, the more you can do to create a consistent experience for yourself and for those you’re interacting with, the more focused you’ll be. And that’s a boon in our fragmented new world of work. Be intentional about what adorns your desk and office walls—and even the air you breathe. Set the mood to reinforce your brand traits and signal a positive experience every time you enter work mode. Use this important professional real estate as a way to create a comfortable working environment that keeps your brain connected to your goals.
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